Essere un copywriter

Essere un copywriter o fare il copywriter?

Non si tratta di un gioco di parole, né di una domanda retorica. La domanda merita sicuramente l'attenzione sia di chi si avvicina alla professione di copywriter, sia di chi lo fa già da anni, sia del pubblico che bene o male con le opere dei copywriters devono fare i conti, se non altro quando decidono di saltare una pagina o di cambiare canale.

Se è vero che tutto è marketing, dalla politica al sesso, la pubblicità permea ogni sfaccettatura della vita umana e, anche in questo caso, migliori copywriter siamo, miglior pubblicità sapremo fare a noi stessi.

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